Web addresses will enter a new and bigger domain - bizjournals:

goldenayreyg1666.blogspot.com
For example, the city of Kansasd City could buy a domain name and change its addresswfrom www.kcmo.org to www.kcmo.kansascitt if it so decided. Some trademarmk lawyers and social media experts sugges t that businesses will want to updatwe their trademarks before lest a competitor or arogued domain-squatter buys an extension and sets up a mirrof Web site to an existinh corporate site. “It seems kind of scary for a big brand. Perhaps ... would have to buy all thoser extensions,” said Angelo Trozzolo, presidenf of .
“I don’tg see it being as big an issue for the smaller New domain extensions arenot cheap: $185,000 for the initiap registration and an additionap $75,000 annual maintenance fee. “They have been debatingy how high to make the cost because they want to make it high enoughn that legitimate businesses are doing this but not so high that peoplse arediscriminated against,” said Joan Archer, an intellectuap property lawyer at . Buying new domain extensionsw offers possible upside as an avenud to extend brand control with additional Internet domain Archer said.
“It gives you greater control over your Basically (it) gives you the ability to do a lot of thingx with those extensions,” she Others are less certain that new domain names will catch on. Ed Marquette, an intellectual property lawyetrat , likens the new domain extensions for 2010 to ICANN’s decision in 2002 to alloaw suffixes such as “info” and which have gone largely unused because sitea affixed with unusual domain names project less credibility. “It’ws like it’s secondary, and they’rr not uptown,” Marquette said.