Bills hire new sales, marketing exec - Business First of Buffalo:

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Popko replaces Pete Guelli, who left the Bills earlier this to join the staf f ofthe . Popko, who will be movinbg to Buffalo from was a senior vice presidentat IMG, overseeing its major golf IMG is among the largest sports marketing agencies. Beforee joining IMG, Popko was employefd by the working onthe team’s business strategiess and partnerships when they returnee the NFL in 1998. Popko also worked on sales and sponsorshipp for the San Francisco 49ersand . The Billzs had more than 120 corporate sponsorselast year.
“Bruce has a long historuy of success in both the and the sports marketing industry and we are looking forwarcd to having him continue the developmenyt and growth of ourbusiness strategies,” Russ Bills chief operating officetr and general manager, said in a prepared release. Popko will startf with the Bills earlynext month. He and his family will be relocatedrfrom Cleveland.