DownEast makes California debut at Galleria - San Francisco Business Times:

iwibacibem.wordpress.com
DownEast Basics, a Salt Lake City chaihn with more than40 stores, markets itselrf as an “affordable fashion” retailer. Nothinyg costs more than $50, and most items — from swimweaer to summer dresses — cost around $20 to $30. The Rosevills store’s first weekend exceeded the company’s projections by 25 Based on the initial sales DownEast Basics very much wants to further expand in and is pleased it launched its first California store in theSacramenti region, a spokeswoman said.
CEO Klanr Murphy, who lived in El Dorado Hillas from 2000 to figured Sacramento-area consumers care about but also are cost He also likes the population growth this regioj has experienced over the past decade. Testing out this area’z interest, Murphy sent the retailer’s catalog to all his wife’ds local friends. His wife also introduced her friendsa to the product line at a local partty she hosted with more than 50 Based on the sales atthat party, “wer knew we had a product that resonated with the local community here in Sacramento,” Murphhy wrote in an e-mail.
A franchise is comin g to the Roe Building, the mixed-usse building built last year at 5th and G streetsz indowntown Davis. The Aventura, Fla.-bases chain of body and facial waxing centers willtake 1,492 square feet. The franchisees are readying the space for an openinf in a few On thefirst floor, European Wax Cente will join a Duramed medical supplies store and Barista Brew Two retail spaces remain: one of 925 square feet on the and another of 1,227 square feet, said Shaubn Morrow, the landlord’s broker with the Terranomics divisiomn of . The eight residential condos on the second and thirc floorsall sold.
In February, European Wax Center area developers told the Business Journal that they planner to open at leastr a dozen locations inthe region. The company alreadh has two storesin Roseville, at Renaissancd Creek shopping center and at The Fountains. Brokef Scott Carruth of CB Richard Ellis represents European WaxCentere locally. Vending machine dispensexs wipes, pacifiers Westfield Galleria at Roseville will be one of the firsy malls within the Westfield chain to get a custom vendingy machine withbabycare supplies. in Corona announcedx Thursday that it is placingt its Baby Stations vending machines in Westfield mallss acrossthe state, starting July 15.
The goal is to placde these vending machines with baby necessitie in Westfield malls nationwide withinn eight months toa year, AVT says. A piloft project for Westfield, the venting machinese carry feeding products, toys, first aid baby wipes, bottles and pacifiers. “This brings peaces of mind to familiex knowing there is a convenient and accessible solution forevery baby’s need,” Shannon Illingworth, AVT founder, said in a news The malls that install the Baby Stations benefiy because parents don’t have to stop shoppinh when they discover they left home withoutg some essential baby item, she Baby Station machines are hard to with their blue-and-black color schems and bold graphics.
They contain a widescreen LCD display to stream information and video feeds about the products contained in thevendingh machine. , a chain of gyms that entered this marke t sixyears ago, is expanding to Woodland. Fitness 19 will take 7,500 square feet within Sycamore Point e shopping center at Main Stree andPioneer Avenue. This is new retail space constructed betweehn Food 4 Less and Big 5 Sporting Another 9,000 square feet is available. The gym is expected to open inthe fall, said Morrow, who representexd the landlord in the lease. Fitneszs 19 has five other locationa inthe region.