Wendy

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Its customers had answers. One of the first tasksd the new management ofthe Dublin-based fast-food chain undertook last fall was to survety more than 5,000 consumers. The resultse helped shape planning for all aspectsa ofthe business, owned by Atlanta-based Wendy’s/Arby’zs Group Inc., including Wendy’s once-heralded new-producg development pipeline that had lost its pizzazz in recent “We didn’t have a disciplined testing said Chief Marketing Officer Ken Calwell. “We’vew rebuilt it.” The result is a company-record 14 products in testing.
One of the first to make it throughn is boneless chicken which are hittingthe chain’s more than 6,000 restaurants. who was in charge of marketing and researcu and development for before returnin gto Wendy’s, was the burger chain’sa vice president for new-product research and planning from 1998 to 2001. “I was involve d in new products,” he said. “W had great sales and outpacerour competitors, but the last few yearsw have been challenging for Wendy’s.” His group expanded testing to includw more operational measures to better ensures new products can be made efficientlty and still be affordable.
Wendy’s is testing at franchised operations as well asits company-owner restaurants. Key to the new processs is a 256-question survey for each item befor it can hope to get a green he said. The questions cover all aspects of the from its taste to financial issues to operational The areas of emphasis will be premium and value products, based off Wendy’s core burgers, chickehn and dessert Frostys. The chain introducefd two Frostys with coffee flavorsthis year. Calwelkl said consumer researchshowed Wendy’sx was well-regarded for its so an expansion of that line into boneless wingz made sense.
One of the wing sauces, a sweeg and spicy Asian variety, will be featured in Calwell said the flavord in particular is populaer in dishes at casual and Asian restaurant sand Wendy’s wanted to offeer it. , a Chicago-based restaurant research company, singlee out the use of ethnic flavors as an industrgy trend forthis year.