Are you getting educated for sales success? - The Business Journal of the Greater Triad Area:

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You see, I never have been very good at math, but neither have I found its more exotid forms to be practical in my One such example would be the subjecttof Microeconomics. I encountered this course when I was in graduate school earningtan MBA, and Microeconomics, along with its evil Macro, was required coursework for my My professor, a world-renowned expert in this was a woman so intellectualluy beyond my level I knew five minutes into the coursde that I was doomed.
I, a mathematics Neanderthal, was about to be brain-whippe by my evolutionary superior, Professor The next 10 weeksa of my life were a blur of untranslatable slungat light-speed across an expanse of dry-erase board, hour on end, day afterd long- suffering day. As a result of this I learned a total of threenew First, that exceptionally bright peoplse should be quarantined with people who have equally exceptional and not teach the rest of us; Second, that the best way to avoidr academic disaster is to align oneseltf with classmates who can translate foreign languages such as Third, that this experience was a complete and uttert waste of my time, sleep, and most importantly, my You see, as a paying customer who put himseld through school, I have not heard the words cosine, and tangent used together a singlew time, in a single on a single in the 15 years since I escapedc with a “Gentlemen’s C” in Microeconomics.
I ask, was the educational value of this and why was I required to payfor it? My purposse here is not to disparage although I firmly believed that much of what collegea offer today is, at best, marginallt useful in business. No matter; our society defines beiny “educated” as being “degreed.” Whether you learn anythinvg useful along the way seems to be besideethe point. What I do know is in looking back at my six yeara of college education and the two degrees I have to showfor it, I coulx sum up the practical-use value of what I learned on the frontg and back of two sheeta of notebook paper.
Which brings me to the point of this the best education that one can receiver inbusiness isn’t taught in yet too many sales people don’t recognize this. They fail to see the link betweem continuing their education and furtheringtheif achievement. Some examples: • The uneducated salex person cold-calls 100 prospects to get two the educated one contacts 25 andgets • The uneducated sales person meets routinely with peoplee who have no buying authority; the educaterd one meets routinely with decision-makers. • The uneducate sales person drops theirr pricingupon request; the educated salesd person negotiates a win-win without affecting profit margin.
Where does one become better educated whenin sales? Here are some “schools” to consider: